Why Madhappy Is More Than Just a Hoodie Brand
In what ways can you help convince landowners to engage in cover cropping? How can you go about reaching landowners to persuade them to grow cover crops? The brand Madhappy is not about any hoodie; it’s something more. Madhappy isn’t about a hoodie, it’s something more. Behind the scenes in the creation of a brand.
Madhappy Store didn’t get their beginning in the hype chasing fashion category. It began as a mission: speak of mental health issues that were authentic and not medical in nature. The idea of the founders was that happiness is not a steady state but rather is a blend of good days and bad days and that there is no shame and no guilt in the bad days. From the drop names to their local optimist offices they’ve set up in cities all over the country, that’s the attitude they cloak there. Their vehicle is “hoodie””. The message equals point.
Design that communicating something
Madhappy pieces are all about a signature look: extensive graphics, gradient washes and word “optimism” permeating most of every collection. However, it isn’t so loud it’s making noise for the sole purpose of being loud. All of the pieces intend to stimulate a dialogue, whether it’s a stranger asking at your chest if you are a local optimist, or your friend commenting at the “Local Optimist” tag on your sleeve. Streetwear with a built-in Ice-breaker!
Built for everyday wear – Fabric
Heavyweight fleece, typically in the range of 400-450 GSM, makes Madhappy hoodie. This weight in the fabric gives it a structure without a stiffness so that it retains its shape wash after wash. They may also brush the inside to make it softer and better suited to be on your back more often than not—much like the wide collection of headgear that are at stake.
The Fit
The relaxed, boxy fit, with shoulders dropped, is here to serve Madhappy whether you wear it over a t-shirt or on its own. The size is not too big that it looks sloppy and it isn’t suited too tightly so it feels like it’s slit open. It’s in that ‘golden zone’ that streetwear enthusiasts want to be.
Styling It Right
A Madhappy hoodie doesn’t require much assistance. Simply throw it on with straight-leg denim, some clean sneakers and you’re ready. Pair it with a ‘coach jacket’ on colder days or add a ‘mock neck’ for some texture. The graphics will do a lot of the visual work, so stick to simplicity with the remainder of the outfit, letting the piece “breathe”.
It’s the Philosophy That Sets It Apart
This is where it’s clear that Madhappy is different than all of the other hoodie brands on the shelf. The company is not just doing what it has to do to make this mental health topic a trendy thing to do, it’s invested in the research, providing brick-and-mortar spaces for people to discuss mental health with each other, and fostering a community of understanding, of “it’s okay not to be okay.” Wearing the brand equals becoming a part of the conversation as it exists both verbally and in thought.
Final Thoughts
Till a brand adds some meaning to it, a hoodie is merely fabric and stitch. Madhappy did that by going the ‘straight’ route rather than the ‘hype’ route and creating an identity based on honesty and not hype. Which is why people don’t simply wear Madhappy, they wear what Madhappy represents.
